It is named for the frenzied scurrying on large campuses, where hundreds of recruits rush between fraternity house parties and social events. Sometimes rush is done twice a year, in September and in January. More commonly, rush is done once in the fall.
Each university, and each fraternity, approaches rush in their own way. In Edmonton, rush is not nearly as frantic as the massive American campuses can be. The DKE rush at the University of Alberta runs from August to October.
There is a loose federation of cross-fraternity organizers in Edmonton who strive to help to unify their recruitment efforts. But ultimately, each fraternity recruits in their own manner, and you'll need multiple points of contact to meet all the fraternities.
At Delta Kappa Epsilon, our rush process is very relaxed. We believe that personal interaction and meaningful dialog are the best way to find a good community fit. We want recruits to meet our members in a safe and friendly environment, where people can just be themselves and enjoy each other's company.